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Doug McKenzie-Mohr, Ph.D.

Community-Based Social Marketing Workshops


About Doug McKenzie-Mohr, Ph.D.

Doug headshot

For over three decades Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behavior change into the design and delivery of community programs. He is the founder of community-based social marketing and the author/co-author of three books on the topic. One of these books has been recommended by Time Magazine and become requisite reading for those who deliver programs to protect the environment, promote public health and prevent injuries. His work has been featured in the New York Times and he is the recipient of the American Psychological Association's inaugural award for innovation in environmental psychology and the World Social Marketing conference's inaugural award for contributions to the field of social marketing. He has delivered workshops internationally for over 70,000 program managers. He is a former Professor of Psychology at St. Thomas University in New Brunswick, Canada where he co-coordinated the Environment and Society program.

Books & Articles

Preface: Motivating Change Author, 2013
Social Marketing to Protect the Environment: What Works Co-Author, 2011
Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (3rd Edition) Author, 2011
Fostering Sustainable Behavior: Beyond Brochures Author, 2008
Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (2nd Edition) Co-Author, 1999
Promoting a Sustainable Future: An Introduction to Community-Based Social Marketing (1st Edition) Author, 1996
Psychology and the Promotion of a Sustainable Future Co-Editor, 1995

Recent Keynotes

Columbia, South Carolina: Association of Zoos & Aquariums March, 2015
Hong Kong: International Zoo Educators Association September, 2014
Honolulu, Hawaii: Hawaii Conservation Conference July, 2013
Toronto, Ontario: World Social Marketing Conference April, 2013
Sacramento, California: Behavior Energy and Climate Change Conference November, 2012
Brisbane, Australia: International Social Marketing Conference June, 2012
College Park, Maryland: Smart and Sustainable Campuses Conference April, 2012
Dhaka, Bangladesh: World Social Marketing Forum March, 2012
London, England: Challenging Behaviours Conference April, 2011