« Fostering Sustainable Behavior, CBSM.

MMA Registration

Doug McKenzie-Mohr, Ph.D.

Community-Based Social Marketing Workshops

   

Hosting & Consultation

In February and March of 2014, Dr. McKenzie-Mohr will be available to provide a limited number of in-house sessions including workshops, executive presentations and consultations. Further information about these options is provided below. Contact us for information on pricing and dates available.

One-Day Introductory:

    The one-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviour. Those who attend the Introductory workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers & benefits, developing strategies, conducting a pilot, and broad scale implementation) and be exposed to numerous case studies illustrating its use. This workshop can be delivered for up to 120 participants.

Two-Day Introductory:

    As the name suggests, this workshop is two days in length and blends together the one-day workshop with the opportunity for participants to actively work with the material that they are learning. This workshop is the most popular of the workshops Dr. McKenzie-Mohr delivers, as it provides the opportunity to both introduce the concepts of community-based social marketing in more detail, as well as have attendees gain experience in applying the concepts. As a consequence, the two-day Introductory workshop increases the comfort of participants in applying community-based social marketing to their programs following the session.

Consultation:

    Increasingly, the above workshops are being combined with a follow-up day of program consultations. This day is usually divided into a series of 1.5 hour meetings in which Dr. McKenzie-Mohr meets with different project teams to discuss their initiatives. In advance of these meetings, he reviews each program to ensure that these meetings can be as productive as possible. These consultations can be provided along with a workshop or by themselves, and additional days can be organised, if required.

Executive Presentation:

    The successful implementation of community-based social marketing programs often relies upon the executives of an organisation having a working understanding of what community-based social marketing entails and its implications for their organisation. To this end, each of the above workshops can be combined with a one-hour presentation to your organisation’s executives. This session alerts participants to the challenges of fostering behavioural changes with solely informational campaigns and briefly overviews community-based social marketing. It concludes with a set of recommendations regarding how community-based social marketing can be supported within an organisation and includes time for questions and discussion. There is no additional charge for this presentation granted that it occurs as a breakfast session on the same day as the workshop itself. When provided as a stand-alone presentation, a fee is charged for this presentation.

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