Doug’s workshops are a must-attend for anyone involved in energy and environmental policies and programs. McKenzie-Mohr’s approach is solidly based in research and in many years of on-the-ground successful programs with careful evaluations. I highly recommend his highly informative community-based social marketing training.
Founder and Past-Chair
Behavior, Energy and Climate Change Conference (BECC)
Single, Most Significant Influence
Community-based social marketing has been the single, most significant influence in the design of our water and energy efficiency programs. The "Home WaterWise Service" and "ClimateSmart Home Service," combined, reached more than 500,000 households across Queensland.
Director, LGIS Operations
Local Government Infrastructure Services
We have used community-based social marketing successfully for nearly a decade. CBSM allows us to develop a comprehensive understanding of our target’s barriers to change and what motivators are required to encourage the adoption of sustainable behaviours.
Manager Community Education
Department of Environment and Conservation
Accessible and Relevant
Our community was fortunate to be able to host a CBSM workshop. The workshop attracted a wide range of people: academics, students, city employees, non-profit staff, and activist volunteers. McKenzie-Mohr's dynamic presentation was accessible and relevant for the entirety of this diverse audience. It has changed the way our town does business.
Dr. Cynthia McPherson Frantz
Associate Professor of Psychology
Clear, Structured approach to Behaviour Change
Doug’s workshops are very useful. They provide a clear, structured way of approaching behaviour change, evidence regarding what works, and lots of new ideas.
Social Research Ltd.
St. Albans, England
Revolutionized Program Delivery
Over the last two decades, community-based social marketing has revolutionized the development, implementation and promotion of environmental programs. I highly recommend attending Doug’s workshops to learn how to apply this innovative approach to your own programs.
Doug’s Fostering Sustainable Behaviour workshops should be required training for anyone who develops or manages an environmental program.
Dr. Wesley Schultz
Professor of Psychology
California State University
San Marcos, California USA