« Fostering Sustainable Behavior, CBSM.

MMA Registration

Doug McKenzie-Mohr, Ph.D.

Community-Based Social Marketing Workshops

organized by McKenzie-Mohr & Associates
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Marvelous - San Francisco, USA
Wonderful. - Dublin, Ireland
Masterful. - Clearwater, USA
Outstanding presentation style. Expertise is obvious. - Toronto, Canada
Fantastic, simply invaluable. - San Francisco, USA
Thank you, thank you, thank you. - Honolulu, USA
Superb presentation skills. - Melbourne, Australia
Speaker was wonderful. - Hobart, Australia
Outstanding! - Sydney, Australia
Amazing workshop. - Melbourne, Australia
A life-changing event. - Auckland, New Zealand
Absolutely wonderful! - Calgary, Canada
Best speaker we've ever had. - Vancouver, Canada
A wonderful two days. - San Francisco, USA
A fabulous workshop. - Sacramento, USA
AMAZING! - Portland, USA
Fantastic! - Toronto, Canada
Wonderful insights. - Toronto, Canada
Thoroughly enjoyed the workshop. - London, England
Amazing! - Wellington, New Zealand
Amazingly informative. - Honolulu, USA
An invaluable resource. - Boise, USA
Extremely beneficial. - Auckland, New Zealand
Tremendously engaging and information-packed. - Vancouver, Canada
Extremely useful. - Sacramento, USA
Terrific workshop. - Orlando, USA
Fantastic workshop. - Melbourne, Australia
Thank you! Training was tremendously useful. - Boulder, USA
Fabulously informative. - Sydney, Australia
I've learned a massive amount. So many thanks. - Perth, Australia
A tremendous experience. - Halifax, Canada
By far, the best workshop I’ve attended — on any topic!!! - Vancouver, Canada
Best professional workshop I've attended in 25 years. - Brisbane, Australia
The best workshop I have ever experienced. - Boston, USA
Most valuable workshop/training I've EVER attended! - Seattle, USA
Thank you SO much for sharing the wealth of information. - Vancouver, Canada
Workshop was brilliant. - Galway, Ireland
Packed with very thoughtful and important information. - Washington, DC
Completely transformed my approach to my work. - Melbourne, Australia
I wish that I had done this years ago. - Sydney, Australia
Wonderful insights. - Melbourne, Australia
Absolutely riveting! - Cardiff, Wales
Brilliant training. - London, England
Enormously beneficial. - Perth, Australia
Excellent and inspiring. - Toronto, Canada
Incredibly informative and useful. - London, England
Brilliant course. - Bern, Switzerland
Incredibly informative and thought provoking. - Melbourne, Australia
Amazing and very inspiring. - Brisbane. Australia
Very useful and inspiring. - Portland, USA
Your session last month was incredible. - Toronto, Canada
The workshop was perfect. - Perth, Australia
Thanks again for the brilliant CBSM training. - Sydney, Australia
I found myself talking about if for days afterwards. - Adelaide, Australia
Wonderful workshop. - Toronto, Canada
I want to thank you for a fabulous presentation! - Toronto, Canada
Thank you for a terrific workshop. - Phoenix. USA
One of the best trainings I've ever attended! - Denver, USA
Inspiring. I cannot thank you enough. - Melbourne, Australia
I was enormously impressed with the workshop. - Olympia, USA
A wonderful and engaging speaker. - Toronto, Canada
An incredibly effective, inspiring and provocative session. - Vancouver, Canada
Workshop was fantastic. Thanks for sharing your wisdom. - Boston, USA
Thank you for such a wonderful learning atmosphere. - Seattle, USA
Feedback from participants has been phenomenal! - Auckland, NZ
Thank you again ever so much for the wonderful workshops. - Gainesville, USA
Fantastic workshop, one of the most valuable I've ever attended! - Baltimore, USA
THANK YOU. Fantastic workshop. Worth every cent (and more). - Perth, Australia
Easily the most applicable and relevant workshop I've been to to date. - Toronto, Canada
Highest quality training I have ever had the fortune to be part of. - Perth, Australia
An inspiration to those who are trying to affect change. - Denver, USA
Just a superb experience and wonderfully useful. - Adelaide, Australia
One of the most professional presentations I attended in some time. - San Francisco, USA
Great course! - San Francisco, USA
Amazingly engaging speaker. - San Francisco, USA
Great workshop! - Christchurch, New Zealand
Incredibly valuable. - Madison, United States
Incredibly useful. - Madison, USA
Extremely knowledgeable presenter. - Madison, USA
Speaker was fantastic. - Los Angeles, USA
Great presenter and the material is fabulous! - Los Angeles, USA
Dense, powerful information, skillfully delivered. - Boston, USA
The workshop was fantastic. - Toronto, Canada
Doug is a terrific presenter and teacher. - Boston, USA
Doug is an excellent speaker. - Boston, USA
Incredibly knowledgeable. - Boston, USA
Doug is phenomenal -- clearly knows his subject, great communicator. - Boston, USA
Doug is a great speaker. - Boston, USA
Fabulous information -- terrific speaker! - Cincinnati, USA
Fantastic depth of information. - Cincinnati, USA
Fabulous. - Dayton, USA
Wonderful! - Dayton, USA
Informative, inspiring and thought-provoking. - Dayton, USA
Phenomenal. - Dayton, USA
Doug is a great speaker. - Boston, USA
Life changing workshop. - Boston, USA
One of the most substantive and timely workshops I have ever attended. Thank you. - Boston, USA
An incredible 4 days. - Los Angeles, USA
Thank you, thank you, thank you! - San Francisco, USA
So incredibly helpful! - San Francisco, USA
Wonderful workshop! - San Francisco, USA
Thank you for the inspiration. - San Francisco, USA
Incredible breadth of content for an intro workshop. - San Francisco, USA
Wonderful presentation style. - San Francisco, USA
Great speaker. - San Francisco, USA
This was a fantastic seminar. - San Francisco, USA
Awesome speaker. - San Francisco, USA
Excellent. My mind is buzzing with new helpful thoughts! - San Francisco, USA
Incredibly compelling, through provoking - San Francisco, USA
Fantastic. - San Francisco, USA
Non stop knowledge infusion. - San Francisco, USA
The training was fantastic! - Sunnyvale, USA
An amazing an informative workshop. - Honolulu, USA
A wonderful two days. - San Francisco, USA
So helpful. - Portland, OR., USA
THANK YOU for the fantastic workshop. - Perth, Australia
Hugely helpful. - Calgary, Canada
Incredibly useful and interesting training. - San Francisco, USA
Fascinating. - Orlando, USA
Wonderful presenter. - Orlando, USA
Brilliant speaker. - Portland, ME., USA
Highly relevant. - Columbia, USA
Extremely effective. - Columbia, USA
Fantastic workshop. - Columbian, USA
Overwhelmingly pleased - Columbia, USA
Extremely high ROI! - Columbia, USA
Outstanding engagement with audience. - Auckland, New Zealand
Incredibly knowledgeable and clear. - Auckland, New Zealand
Absolutely inspiring and beneficial. - Auckland, New Zealand
Fabulous. - Auckland, New Zealand
Extremely informative. - Auckland, New Zealand
Really fabulous workshop. Can't thank you enough. - Auckland, New Zealand
Most interesting workshop I have ever attended. - Sydney, Australia
Fantastic workshop. - Sydney, Australia
Really fantastic workshop. - Sydney, Australia
The presentation and content was first class! - Denver, USA
Exceptional delivery. - Minneapolis, USA
Loaded with essential, useful information. - Minneapolis, USA
Fabulous training. - Minneapolis, USA
Wonderful training! - Minneapolis, USA
Loved the workshop. - Minneapolis, USA
Extremely valuable. - Los Angeles, USA
Workshop was fantastic! - San Diego, USA
Fantastic class! - Los Angeles, USA
Invaluable - Brisbane, Australia
Hugely impressed. - London, England
Transforming. - Brisbane, Australia
Fantastic! - Melbourne, Australia
Amazing depth of knowledge - Melbourne, Australia
Brilliant! - Melbourne, Australia
Incredibly impressed. - Melbourne, Australia
Fantastic presenter. - Sydney, Australia
Wonderful speaker. - Sydney, Australia
Great presenter and trainer. - Sydney, Australia
Terrific. - Sydney, Australia
Interesting, informative and passionate. - Sydney, Australia
Life changing workshop. - Boston, USA
Amazing course. - Auckland, New Zealand
Much needed paradigm shift. - Vancouver, Canada
Incredibly interesting. - Vancouver, Canada
Great storytelling. - Chapel Hill, USA
Fantastic. - Chapel Hill, USA
Great workshop! - Chapel Hill, USA
Incredibly knowledgeable. - Chapel Hill, USA
This was one of the best workshops I've ever attended. Doug was fantastic! - Chapel Hill, USA
Wonderful teacher. - Toronto, Canada
By far the most positive feedback we have received for any event! - Lincoln, Nebraska - USA
Eye-opening experience! - San Francisco, USA
This was a fascinating workshop! - San Francisco, USA
Fantastic. - Christchurch, New Zealand
Great facilitation. - Christchurch, New Zealand
Lovely course - Christchurch, New Zealand
Fantastic examples. - Christchurch, New Zealand
Sensational - Melbourne, Australia
Fantastic training! - Melbourne, Australia
Fantastic workshop, excellent presenter. - Melbourne, Australia
Very inspiring -- most knowledgeable workshop I've been to hands down. Fantastic. - Melbourne, Australia
Training was fantastic! - Melbourne, Australia
The training Doug facilitated was fantastic. - Melbourne, Australia
Wonderfully insightful - Melbourne, Australia
It changed my world. - Auckland, New Zealand
Amazing, mind-blowing and transformational. - Richmond, USA
Exceedingly valuable. - Minneapolis, USA
One of the best workshops I've ever been to. - Minneapolis, USA
Fantastic examples. - Seattle, USA
Dr. McKenzie-Mohr is so knowledgeable. - Seattle, USA
Extremely knowledgeable - Seattle, USA
Wealth of knowledge. - Seattle, USA

Edmonton, AB Workshops

21st - 24th November, 2017

Registration has ended, choose another workshop.

About the Workshops

About the Workshops

For over three decades Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behaviour change into the design and delivery of community programs. He is the founder of community-based social marketing and the author of three books on the topic. One of these books has been recommended by Time Magazine and become requisite reading for those who deliver programs to promote sustainable and healthy behaviour. He has delivered workshops internationally for over 70,000 program managers and has served as an advisor on a broad array of both Canadian and international programs.

Introductory Workshop

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This two-day workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable and healthy behaviour. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. As such, this workshop provides an in-depth exposure to community-based social marketing and provides participants with the knowledge they need to design and evaluate their own community-based social marketing programs. Further, attendees will have extensive opportunities to discuss the application of community-based social marketing to the design of actual programs. At the end of the two days participants will have acquired sufficient knowledge to use community-based social marketing to develop successful programs to foster sustainable and healthy behaviour. This workshop is a mandatory prerequisite for attending the advanced community-based social marketing workshop with Dr. McKenzie-Mohr.

Advanced Workshop

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This two-day advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster sustainable and healthy behaviour. The session will introduce leading-edge material on selecting behaviours, identifying barriers and benefits to selected behaviours (including topics such as market segmentation, selecting random samples, and survey construction), utilizing behaviour change tools (some exciting new developments regarding the use of commitments, norms, communication, social diffusion, and goal setting in increasing the adoption of sustainable behaviours will be covered). In addition, the workshop will address the effective use of social media, smart phone apps and websites in the promotion of behavioural changes (in particular, we will explore why the use of social media and websites often fail to produce changes in behaviour and how you can use these resources more effectively). The session will also address advanced topics regarding the design and evaluation of programs as well as the calculation of return-on-investment for programs. Further, participants will be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. Having attended an introductory community-based social marketing workshop with Dr. McKenzie-Mohr is a mandatory prerequisite for this workshop. If you have not previously attended an introductory workshop, you can register for both the introductory and advanced workshops at a reduced cost.

Group Bookings

If you are interested in registering four or more people from the same agency, please contact us. We have two group rates; for groups of 4 to 9 there is a $50 reduction and for groups of 10 or larger there is a $75 reduction.

Venue Details

The introductory workshop is being held in the Willow Room at the Boyle Street Plaza (101 Boyle Street Plaza, Edmonton, Alberta). The advanced workshop is being held on the 3rd floor of the Edmonton Tower (10111 104 Avenue, Edmonton, Alberta). Both days of the introductory and advanced workshops begin at 9:00 am and finish at 4:00 pm. We would ask that you arrive by 8:45 am on the first day of either workshop so that we can deal with registrations prior to our start. Venue information will be emailed to registrants. Introductory workshop attendees receive a copy of Dr. McKenzie-Mohr's book, "An Introduction to Community-Based Social Marketing (3rd Edition)" at the event. Lunch on both days is included in the registration fee.